Hi, I’m Matt,

I’ve spent over 20 years coaching men to get in shape, stay strong, and take back control of their health even with the demands of business, family, and life pulling at them from all sides.

I’ve worked with high performers across industries - from actors and athletes to busy professionals and business owners - in some of the world’s leading gyms, including Equinox Kensington. Today, I run my own private personal training studio helping clients achieve real results that fit their real lives.

 No guesswork. Just a proven approach that works and a coach who understands what you’re balancing.

I’m a Dad Too - I Get It

I’m not a 20-something coach with no responsibilities. I’ve got kids. I run a business. I understand exactly what it’s like when your time, energy, and focus are stretched thin and your own health slips down the list.

Here’s the truth: you can either keep telling yourself you’ll “start next week,” or you can realise that your health isn’t optional - it’s foundational. Your energy, your confidence, your leadership all depends on it.

You don’t need a six-day training plan or a strict diet. You need a strategy that fits your life - something you can actually stick to. That’s what I coach: smart, sustainable systems that build a stronger, sharper version of you.

You Don’t Just Want to Look Good - You Want to Perform

The men I work with want to look great, let’s be honest, most want abs. But more than that, they want to feel in control again. Clearer mind. More energy. Better sleep. Sharper decisions. Less stress.

If your body’s not working for you, it’s working against you. And when you’re leading a team, running a business, or providing for a family, that’s a cost you can’t afford.

My job is to simplify the process and get you results that last. 

The Coach Who Lives It

I’m in the best shape of my life, not because I have more time than you, but because I’ve built a system that works, even with a full plate.

My method helps ambitious men stay lean, strong, and energised with minimal time and maximum return. You won’t find extremes or fads with me. Just a clear strategy, built around your life, backed by experience, and refined over two decades of coaching.

It’s not about doing more. It’s about doing what works - consistently.


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Raise Your Standard.

Transform your body now

You’ve built success. You lead a business, a team, or a family. Now it’s time to lead yourself by prioritising the one thing that makes everything else better: your health.

Because when you’re strong, focused, and energised you lead better. You think clearer. You feel sharper. You show up for the people who matter most.
 
Let’s build a body and mindset that matches the life you’re leading.

Transform your body now